Saturday, August 04, 2007



I think this brand is an interesting one to show here. Is the VINHAS DA RODRIGUES brand that I presented here earlier...to get this form, I came up with several sketches, form studies, previous ideas...all in a short amount of time. We (me and this director) wanted to get an inovated still classic drawing, a kind of family symbol (don' forget we were dealing with classic wine here, like the legendary Port Wine and Loureiro cast. Those types of wine are so diferent and antagonic,that the brand had to fit them all. All the elements that form the symbol are provided of meaning, like the rope (strenght), the vines (wine), the seed of corn (bred/work), etc.

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